Working Man Creative | 10 Tips To Add The Wow! Factor To A Website
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10 Tips To Add The Wow! Factor To A Website


10 Tips To Add The Wow! Factor To A Website

92 West is an Omaha Web Design Agency

The abundance of websites on the Internet has given the users an enormous amount of choice regarding which ones they want to stick to. These users take no longer than five seconds to decide whether they want to spend time on a website or move away from it. For companies owning these websites, this is a serious matter. They need to choose an effective website design which catches the users attention in five seconds, otherwise they risk losing out on the potential customer.

Most people think that every great looking website has an effective website design with a great looking website. This is not correct. There are several factors which constitute an effective website design. The good news is that anyone can use to attention to these factors and attract traffic to the website. It will be much simpler if they incorporate these effective website design principles into the website from the word go, or else it might take a lot of redesign and rework to get things in order.

Another word of caution: do not think that only websites which feature a vast number of pages, or look very jazzy are the ones which people want to stick to. Even a simple website having an effective website design will be attractive when if these factors are built into it.

The principles of effective website design:

  1. Communication style: a website is all about communicating with real humans. So adopt a communication style which is simple and straightforward. Avoid using jargons or in a language optimized for search engines only. Remember, the search engines won’t purchase your product, but people will. So write in a style which both human beings and search engines will love.
  2. Effective design: Google has talked about user experience for a long time now. The search engines love websites which give a rich and fulfilling experience to its users. The design has to be intuitive and straightforward, so that users don’t get confused.
  3. Don’t spam: it is wrong to think that putting too much of text into a website makes for effective website design. Google actively penalizes websites which do a lot of manipulation and stuffing of text and keywords for achieving high ranks in the search engine result pages, so avoid this. Keep the information in your website simple, relevant and interesting.
  4. Quality of Navigation: do the visitors have to search around for information in your website? Navigation is an essential determinant of user experience. Pay special attention to the navigational structure of your website. Place the most important information on the home page, and the remaining information can be neatly put under the different pages. Thereafter, the pages of the website must be neatly arranged under the primary or secondary menu. Use of the sidebar is effective for featuring information that you want your users to see prominently.
  5. Search facility: install a search box for the users to find the information they are seeking. Don’t rely solely upon the navigational facilities that you have provided. Often they don’t have time to go through all the pages to find what they want. A search bar can save valuable time for them, resulting in enhanced user experience.
  6. Clear call to action: a call to action refers to a communication which provokes the user to respond immediately. For example,” flash sale for two hours, buy now” is a call to action which prompts the users to immediately buy, so that he does not miss the flash sale. Think about what you want the visitors to your site to do once they are there. Featuring clear call to action on the website is a must for effective website design. This will prompt the users to respond the way you want them to. Otherwise, people will come, see and leave, and that will not make any difference to your business performance.
  7. Appealing Visuals: it is obvious that the color combination, fonts, backgrounds, images, etc. must be pleasing to the eye. Avoid using color combinations that are too bright or too dull, otherwise you will risk the user well before the five seconds are over.
  8. Accessibility: more than ever before, people are using mobile devices serve the Internet. The number of screen sizes that are in use is mind-boggling. Ensure that your website has a responsive design, which will cause the website to look good in all screen sizes. A responsive design will cause the website to intelligently adapt itself to fit the screen and would not need the user to zoom in and zoom out see the page properly.
  9. Browser compatibility: have you checked whether your website looks good only on one browser and gets distorted in the others? Your website must get properly rendered in the major web browsers like Google Chrome, Internet Explorer, Mozilla Firefox and Apple Safari.
  10. Speed: have you ever got stuck with a website which takes forever to load? Do the five seconds get over even before the site gets rendered fully in the browser? Site speed is the very important determinant of user experience. The algorithms of every important search engine algorithm pays attention to this factor. Slow loading sites are brutally penalized by them and demoted in the search engine rankings. If you have a site which takes forever to load, not only will you force the visitors to surf away, but will also lose search engine visibility quicker than you think. Effective website design will make sure that the site loads faster by incorporating technologies like server caching, compression, etc.

Web designers and Search Engine Optimization companies do a thorough testing of the website to improve upon the above mentioned factors. They will recommend how effective website design can make your website attractive and user-friendly. This will result in a better user experience, and visibly improved rankings in the search engine result pages.

92 West | Branding + Strategy + Web Design

92 West is a branding, digital marketing, web design and advertising agency focused on helping brands discover their true voice and sense of purpose; genuinely inspiring audiences.

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branding + omaha advertising agency + digital marketing + graphic design
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