Local Pay-Per-Click (Adwords) Management
By Troy Kadavy | Jun 18, 2020
For over a decade now, 92 West has been keen on helping businesses nationwide to boost their return on investment (ROI) when investing in Google’s Pay-per-Click services (PPC services), or when using any other PPC services offered by modern platforms such as Facebook, Instagram, LinkedIn or YouTube.
As a trustworthy and solid partner that has enabled many other local businesses to grow and expand, we are always eager to help new players succeed on the market and capitalize on the wide range of benefits offered by pay-per-click marketing.
From Facebook Ads to Google Ads, we are experts in helping our clients reach their own prospects right where they are. Over the years, we have successfully managed tens of millions of dollars in budgets and we’ve become highly proficient in maintaining a strong relationship between us as a PPC agency and our clients.
We’ve built a custom, personalized PPC management program that caters to the specific needs of our clients, so they can get the results they expect while enjoying the ultimate level of transparency.
Our PPC Management Services
At 92 West, we offer a wide range of PPC management services, from set up and monitoring to personalization, enhancement and remarketing. Our PPC management services cover the following platforms:
- Google Shopping
- Google Ads
- YouTube Advertising
- Bing Advertising
- Twitter Ads
- Instagram Ads
- LinkedIn Ads
- Remarketing across multiple platforms
Our Monthly Management Services – What’s Included
As part of our commitment to grow the businesses of our clients, we are offering complete PPC management services. We’ve listed them below:
- Ad placement and targeting improvement
- Bid management
- Campaign set up
- Geo-targeting testing & improvements
- Monthly reports with the campaign performance
- Performance analysis
- Landing page performance review
- Keyword management and improvement
- Check-in meetings and calls
Our Own Approach to PPC Management
At 92 West, we pride ourselves on a unique approach to PPC management that enables our customers to stay in full control over everything that happens in their backyard. We have 9 unique guidelines that differentiate us from the competition.
#1. You are the Owner of the Account
We are well aware that your PPC account is an invaluable asset. You’ve paid us to build it, manage it and grow it. Thus, you should be the true master of it, regardless of the PPC management agency you’re working with.
#2. We Optimize for the Metrics that Matter to You & Data Driven Results
Over 99% of businesses will tell you straight away that they do not care about clicks, impressions, click-through-rate, and other similar metrics. All they care about is to get more leads to their business and consequently make more money. We’ll always optimize your campaigns for those metrics that make sense to you, the bottom-line, and we’ll focus strongly on leads and conversions.
#3. Easy to Understand Reports
We hate jargon, especially when it comes to reporting. We’ll create customized reports to enable you to quickly understand how your campaigns are performing. Of course, if you want to fully understand the complexity of PPC reports, then we can show you some really advanced reports.
#4. Integrated Strategy
92 West’s PPC program was primarily built as an extension of digital marketing, which included SEO, content, conversion rate optimization (CRO), and email marketing. We’ve continued to focus on offering an integrated strategy to enable our customers to capitalize on all the amazing benefits of digital marketing.
#5. Month-to-Month Contracts
At 92 West, we are not offering long-term contracts. We want to ensure that you are completely confident in working with us, so we’re always striving to do our best on a monthly basis. We strongly believe that the best way to keep a client around is to provide them with exceptional services, not simply try to “catch” them with a long-term contract.
#6. No Autopilot
To ensure you get the best results possible, we’ll review the campaigns on a regular basis. We’ll manually manage your campaigns and improve them, ensuring that we’re always in control of what happens on your account and we can help you stay two steps ahead of the competition.
#7. Get a Dedicated Account Manager
To ensure everything goes smoothly and you benefit from the highest quality services possible, we promise to offer you a dedicated account manager. The manager will provide you with weekly updates, attend to monthly calls, and be there for you anytime you need him/her.
#8. We Work with the Best in PPC
At the end of the day, PPC management, just like any other service, is run by people. While we have to use technology to track results and improve your campaigns, the actual people managing the campaigns are the ones responsible for the results you receive. From our primary PPC specialist and content managers to web developers, graphic designers and account managers, we invest massively in hiring the most talented people out there as well as continued education for further improvements on performance.
#9. Always Raise the Bar
Whenever we start a new project, we have bold plans to help our customers enjoy greatness. While simply maintaining a PPC account is a very good thing to do, we’re focused on improving it and enabling our clients to fully leverage it. It’s quite common for our team to increase conversions by up to 90% during the first few months, while also driving down conversion costs.
Out 10-Step Onboarding Process
Whenever we talk with new customers, they are quite interested in finding out how we actually work and what our account setup process is.
To make it easy for you to understand how we work with our customers, we’ve put together a simple 10-step process that will show you all the phases of our onboarding procedure.
Step 1: The Questionnaire
We pride ourselves on a proven, tested process that delivers the best results possible on a regular basis. When onboarding a new PPC customer, we’re requesting the client to fill out a standardized questionnaire. This questionnaire includes targeted questions that refer to the competition, target buyers, and at the actual business.
This questionnaire is extremely important, as it enables us to fully understand our clients’ businesses, so we can create a bespoke marketing plan that focuses on your needs.
Step 2: Audit of the Current Account
After we have all the information from you, we’ll dive straight into the job. Our main objective is to evaluate the current condition of your account. At 92 West, we have put together a custom PPC audit process that enables us to easily analyze accounts and determine where’s room for improvement. We’ll point out red flags, options for improvement, and also highlight all keywords we’ll have to focus on.
Step 3: The Initial Meeting
We care about doing things properly. Thus, we focus on creating a unique onboarding experience for each one of our clients. During the initial meeting, we’ll do our best to discover as much as possible about you, so we can better understand your business and your brand.
Step 4: Keyword Research
Once we got to know each other and we’ve created a first few impressions about your brand, it is time to get practical. In case you’re running a search campaign on Google Ads, it becomes mandatory to perform a throughout keyword research. This process of finding new keywords can help us uncover new business opportunities for your business and enables us to determine the best keywords you can use in all your digital marketing efforts, including SEO, link building, email marketing and branding.
Step 5: Account Set-Up
This is where we set up your account or restructure it, depending on your own needs. Included in this step is:
- Bids setup
- Campaign setup
- Extensions setup
- Match type setup
- Ad design (usually only for display or remarketing campaigns)
- Goal tracking
- Audience/in-market targeting
- Ad copy/testing
Step 6: Ad Creation
This is where we’ll enable our creative juices to start flowing. Creating PPC ads is a fine balance between science and art. The ads need to be both informative and persuasive while offering a direct solution to your customers. To make sure we find just the right ads for you, we’ll continue testing the ads and creating new variants.
Step 7: Ad Design
From text to display (image or animation based) campaigns, our experienced designers will create multiple series of ads based on your bespoke needs.
Step 8: Landing page Setup
While the keywords and the ads are very important, they only represent one part of the coin. The other part involves the landing page. For proven PPC success, your ads need to drive customers to smart landing pages that have the power to convert. We’ll help you with that too.
Step 9: Reports
At 92 West, we are a big fan of creating personalized reports with easy-to-understand metrics. We’ll make sure you fully understand all the information on each report so you know where your money is going.
Step 10: Weekly Calls / Meetings
Lastly, we offer you the assurance that we’re constantly communicating with you, so we’ll set up weekly and monthly calls to keep you in the loop.
When it comes to pricing for PPC management services, we at 92 West have a pretty straightforward strategy. We only charge a one-time account set up fee, plus a monthly management fee that represents a percentage of your spending on your chosen platforms.
Do you Want to Work with an Expert in PPC Advertising & Management?
If you’re keen on boosting your online presence and skyrocketing your brand visibility, while also getting more qualified leads to your site and enjoying more sales, you should definitely contact us. Contact us by calling (402) 620-2633 or by filling out the form on our request a quote page today to talk PPC.
92 West | Branding, Digital Marketing, Web Design and SEO